These three researchers explored one of science's hottest topics, behaviorally informed messaging. Behaviorally informed messaging capitalizes on insights from social and behavioral science in order to encourage a certain behavior. It's being utilized today by governments and institutions to nudge people toward healthier long-term decision making.
Our researchers employed these tactics in their research project to see if they could encourage more people to get involved with the community garden. However, their results didn't show a significant difference in people's behavior based on whether the messaging was of a traditional nature or behaviorally informed.
This is a topic we will continue to study as we probe deeper into how to persuade others around us, in order to build a healthier future for all.